21 Unique Styles of User Generated Video Content. 

Reviews and Testimonials

Sincere, and candid feedback is vital for brands striving to build trust and credibility. Videos featuring reviews and testimonials showcase authentic, positive experiences from real people are one of the most effective tools for winning new customers.

These testimonial and review style videos allow the potential customer to witness the real value, uses, and impact of your products from other buyers. Over 92% of all online consumers read customer reviews or view testimonial or unboxing videos, as well as product demonstration videos to help make their purchasing decision.

Unboxing and Product Showcases

Unboxing videos have surged in popularity, offering an authentic user experience and a glimpse into the excitement of receiving and opening your product. These videos show the most exciting part of an online purchase and ignite a desire for the product.

How-To and Tutorial Videos

Customers love to watch and share their expertise through how-to videos. These tutorials provide valuable insights into the various applications or enhancements for your products. Customers become instructors, enhancing the experience for the entire community. These videos not only demonstrate the versatility of your products but also position your brand as an essential resource in the industry. UGC how to videos have all but replaced the directions nobody ever read that comes with almost any product.

Product Demonstration Videos

Curious about how a product integrates into everyday life? Product Demonstration Videos provide the answer. In these clips, users showcase practical uses of products, from gadgets to daily necessities, illustrating more than mere appearance—they demonstrate how these items can enhance everyday living.

Behind-the-Scenes Videos

Step behind the curtain with these videos, which offer a peek into the production processes, daily operations, or the people behind the brand. This insider perspective enriches the brand’s narrative, linking creators to consumers.

Challenges and Contests Videos

Turn challenges into festive celebrations with these videos. Participants engage in fun brand challenges, showcasing their creativity and the successes they achieve. These videos emphasize both creativity and the sense of community fostered by interacting with the brand. Usually shared on the users social media at the direction of the brand and contest rules.

Shopping/Haul Videos

Immerse yourself in the excitement of shopping with Haul Videos. Users exhibit their latest acquisitions and discuss their shopping experiences. These videos offer a direct view of customer satisfaction and the joy of a successful shopping spree.  My latest Trader Joes grocery hauls is one of my all time favorite.

Comparison Videos

In a world with limitless options, Comparison Videos aid consumers in navigating their choices. Users meticulously assess various products, either from the same brand or different brands, providing valuable insights to other consumers. These videos facilitate informed decisions by discussing the pros and cons of each item.

Storytime Videos

Every product has a narrative. Telling your brand’s story is crucial to your success online. In Storytime Videos, users share personal anecdotes related to a brand or product. These stories add a personal dimension to the brand, enhancing its relatability and emotional appeal to the audience.

Event Recap Videos

Rehash and discuss the excitement of brand events through Event Recap Videos. Participants document and share their experiences at product launches or special events, This creates a desire to be a part of your brand’s community and excitement for those who couldn’t attend. These videos celebrate the brand’s achievements and its vibrant community.

Collaboration Videos

Collaboration is essential in these videos. Users join forces with brands or other creators to produce content that blends diverse perspectives and skills. These videos showcase the strength of teamwork and the creative potential inherent in collaborative endeavors.

Reaction Videos

Genuine user reactions make Reaction Videos entertaining and authentic. Users express their immediate impressions of new products or events, capturing spontaneous emotions. These videos are engaging and relatable for viewers.

Q&A Session Videos

Engagement takes center stage in Q&A Session Videos. Users respond to questions from their followers or participate in sessions organized by the brand. These interactions reinforce the bond between users and the brand, promoting transparency and a sense of community.

Educational Videos

Educational Videos are designed to empower. Users assume the role of educators, creating content that imparts knowledge about specific topics or skills related to the brand. These videos establish the brand as a credible source of information, nurturing an informed and engaged community.

Live Stream Videos

Participate in real-time with Live Stream Videos. Users host live sessions on platforms like YouTube, Instagram, or Facebook, interacting directly with their audience. These videos provide a dynamic way for users to engage with the brand and each other, creating a lively community environment.

On Location – Special Location Videos

Special Location Videos are created in select cities or environments. Some examples could include selfie videos from vacation spots or famous destinations while showing off a product or using a product in that location.  These could be places like NYC or Berlin, on a boat, from a construction site or any scene really.

Street Interview and Public Polling Videos

Engage directly with the public through candid street interviews and polls, capturing real reactions and opinions. Ideal for gauging public sentiment on products, conducting spontaneous surveys, or gathering diverse viewpoints. These videos can provide authentic insights and enhance audience engagement.

Humor and Prank Videos

Leverage the power of laughter with humor and prank videos that can quickly capture attention and enhance shareability. While using humor in your content poses some risks, it can significantly boost your brand’s visibility if the tone is well-received by your audience.

Try to Go Viral Videos

Aim for the viral effect with creative content that stands out. While only a few achieve viral status, our expert team enhances your odds, boasting a strong track record in creating engaging videos that exceed 1 million views. These videos are not only fun to share but also offer substantial exposure for your brand.

Consumer Warning Alert Videos

Create impactful consumer warning videos that highlight common problems and showcase how your product or service provides the solution. These videos are compelling as they relate directly to the viewer’s pain points, demonstrating your brand’s relevance and effectiveness.

Parody & Copy Cat Videos

Tap into existing popular culture with spoof and parody style videos. By mimicking well-known content, these videos resonate with established audiences and signal that your brand is in tune with those users and communities. This strategy can effectively show similarities between your brand and the users and followers of widely recognized brands or products.