AFFECTS SHOPPING, TRUST, AND OTHER BUSINESS AREAS LIKE MARKETING AND SALES:
93% of customers find user-generated content very helpful when deciding what to buy.
92% of consumers prefer recommendations from people the know over an other source.
90% of consumers value authenticity highly when choosing brands they like, up from 86% in 2017.
87% of brands use UGC to get authentic and free content.
84% of consumers trust recommendations from peers more than any other form of advertising.
79% 79% of people say user-generated content greatly influences their buying decisions.
74% of consumers use social media to guide their purchasing decisions.
73% more positive comments are made on social network ads that include UGC compared to traditional ads.
70% of consumers will look at UGC reviews or ratings before buying something.
Over 70% of all UGC is made by millennials aged 25 and older.
Millennials trust UGC 50% more than content produced by the brands themselves
56% of internet users learn about products through friends or acquaintances, while 32% relv on customer reviews.
50% of consumers want brands to tell them what tvpe of content to create and share.
Almost half of the customers (48%) say that UGC is a good way to find new products.
35% of Gen Z believes that in the next 3-5 years, UGC will be more credible than content from companies or independent sources
31% of consumers remember ads with UGC better than traditional ads without it.
25% of search results for the world’s top brands are links to user-generated content.
User-generated content saves brands from spending $72,000 on a dedicated content producer.
UGC ads have 4 times higher click-through rates and cost 50% less per click than average.
Social campaigns that include UGC see a 50% increase in engagement.
UGC leads to 29% higher web conversions compared to campaigns or websites without it.
User-generated content increases conversions by 10% when it’s part of an online buying process.
Consumers spend an average of 5.4 hours per day engaging with user-generated content.
Only 16% of brands have a strategy for dealing with user-generated content.
Ads with UGC get 73% more positive comments on social networks than regular ads
Engagement goes up by 28% when consumers see both user-generated product videos and official brand content.
User-generated content is seen as 2.4 times more authentic than brand-created content.
Brand messages shared by emplovees are re-shared up to 24 times more than when shared directly by the brand.
Content shared by employees gets 8 times more engagement than content shared by brand channels.
98% of employees use social media for personal reasons, and half of them post about their company.
On average, emplovees have a network 10 times larger than the company’s follower base.
If a company has 1,000 employees, and they all share content, they can potentially reach 1,000,000 people.