First we research the most relevant keywords, and search questions about your product or service.
Next we create a Video Marketing strategy and plan by creating UGC videos that feature long tail versions of your most important keywords. This can include regional terms, product and service terminology and keywords, and even competitor brands, products or services by means of comparison videos.
The customer will benefit by taking the UGC videos, along with titles, hashtags and transcribed text and creating internal posts and pages on their web site.
By creating new pages or posts within their web site, and by posting keyword-optimized videos, consistently adding and updating your web site content, and linking back to these pages through social media, the client will gain targeted traffic and keyword search dominance on and harnessing the power of UGC can significantly enhance your site’s Google ranking under many related keywords.
This strategy not only grows your customer base but also provides a more cost-effective and enduring benefit compared to paid advertising methods, delivering a compelling return on investment in the digital marketing landscape..
1. Boosting SEO Through Keyword-Optimized Videos:
Key Point: Search engines like Google prioritize content that is both relevant and valuable to users. Videos optimized with relevant keywords help in two major ways:
- Visibility: By incorporating targeted keywords into the video title, description, and tags, you enhance the visibility of the content on search engines. This makes it easier for potential customers searching for those keywords to find your videos.
- Engagement: Videos generally have higher engagement rates than text alone. Increased engagement (views, likes, comments) signals to search engines that your content is valuable, boosting your website’s authority and ranking.
2. Regular Updates and Fresh Content:
Key Point: Google favors websites that are regularly updated with fresh content. This indicates that the site is active and providing current information, which is considered more useful to users.
- Freshness: Regularly adding new videos and content keeps your site dynamic and informs search engines that your website is continually evolving and relevant.
- Indexing: More content means more pages for search engines to index. Each piece of content indexed is another opportunity to appear in search results.
3. Social Media Integration:
Key Point: Linking your newly built pages of your site that includes your UGC videos and content from your social media accounts can drive additional traffic to your site and enhance SEO.
- Social Signals: When content is shared widely on social media, it generates social signals (like shares, comments, and likes) that search engines consider as indicators of quality and relevance.
- Backlinks: If your content is valuable, other sites may link back to it. These backlinks are powerful for SEO, increasing your site’s credibility and ranking.
4. Leveraging User-Generated Content (UGC) Videos:
Key Point: UGC is perceived as more authentic and trustworthy than branded content, making it a powerful tool for engaging and attracting customers.
- Trust and Engagement: Customers trust other customers. Seeing real people endorse or review a product can influence others more effectively than traditional advertising.
- Cost-Effectiveness: UGC can be more cost-effective than high-budget marketing campaigns. Encouraging users to share their own content reduces production costs and still provides valuable, relatable, and sharable content.
- SEO Benefits of Transcribed Text: Including a transcript of the video content on your website enhances accessibility and provides additional keyword-rich text for indexing, which improves SEO.
5. Comparative Advantage Over Paid Ads and PPC:
Key Point: While PPC can drive traffic quickly, its benefits cease once the funding stops. Organic reach through SEO and UGC continues to benefit your business long after the initial effort.
- Long-term Value: SEO and UGC offer sustainable growth. The initial investment continues to pay dividends as the content remains on your site, attracting new visitors over time without ongoing costs.
- Trust and Conversion: Organic search results often garner higher trust and thus better conversion rates compared to paid advertisements. People are more likely to click on and trust organic search results.