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93% of internet users find user generated content helpful in making purchasing decisions.
92% of American consumers prefer recommendations from people they know over any other source.
87% of brands would prefer to use the most authentic content.
84% of consumers prefer peer recommendations more than other advertising forms.
79% of online shoppers say user generated content highly impacts their buying decisions.
Ads featuring user generated content get 73% more positive comments than ads that do not include UGC content.
70% of web users consider user generated content reviews before purchasing.
Millennials trust user generated content 50% more than brand content.
56% of Internet users discover products and services through posts or shares from friends or acquaintances.
48% of consumers discover new products through user generated content.
35% of Gen Z believes user generated content will be more credible in the future.
31% of online shoppers find ads with user generated content more memorable than traditional ads.
25% of search results for the world’s top brands are user generated content links.
User generated content ads have 4x higher click-through rates of paid ads.
Engagement increases by 28% with a mix of user generated content and brand content.
User generated content is considered 2.4x more authentic than brand-created content.
So what is stopping your brand, product, or service from using UGC content as a more tangible and trustworthy method of marketing?
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