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Sincere, and candid feedback is vital for brands striving to build trust and credibility. Videos featuring reviews and testimonials showcase authentic, positive experiences from real people are one of the most effective tools for winning new customers.
These testimonial and review style videos allow the potential customer to witness the real value, uses, and impact of your products from other buyers. Over 92% of all online consumers read customer reviews or view testimonial or unboxing videos, as well as product demonstration videos to help make their purchasing decision.
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